Haier: A Global Home Equipment Brand

 Haier: A Global Home Machine Brand Article


Supply of Export Assistance

Assessment Job for Higher National Device

Unit Code: D4X635

Unit Title: Sources of Export Assistance

Assessment Activity: Outcome you

Candidate Data

Name: Wang Zijie

SCN: 2011180007

Key: Global Operate and Organization

Centre: China and tiawan Three Jugulaire University

Particular date: 2013-9-17

Table of Contents

1 ) Introduction

Haier was founded in 1984. Within the last 28 years, through their entrepreneurial and innovative soul, Haier changed itself from an insolvent collectively-owned manufacturing plant on the edge of personal bankruptcy into the No . 1 global home product brand. News, Haier's global revenue and profit reached 25. almost eight billion UNITED STATES DOLLAR and 1 ) 42 billion USD respectively. Profit development was installment payments on your 5 times revenue growth. Based upon the statistics of Euro-monitor International, a world head in strategy research pertaining to consumer markets, Haier has been the No . you global residence appliance brand four years in a line. On the 2012 " World's 50 State-of-the-art Companies” list released by Boston Consulting Group, Haier is the only Chinese organization in the top ten and the No . 1 client product dealer. 2 . Methods

1) Identify the kind of standards authority within three different potential export marketplace countries. 2) Identify the technical criteria required for two of the company's current product range in each country. 3) Examine whether those two products at the moment meet the technological standards required by these types of three countries. 4) Identify any alterations required to satisfy the technical specifications in these 3 countries. a few. Findings

three or more. 1 Specifications Organization of three distinct potential foreign trade market countries There are several standards businesses between three different countries, the USA, Japan and EUROPEAN countries. In USA, the imported power equipments have to accredited by simply professional organizations such as FCC(Federal Communications Commission), AHAM(Association of Home Machine Manufacturers)ULпј€Underwriter Labs Inc. )[1], DOE(Department Of Energy)and ETL ( Testing Labs Inc ). FCC is a compulsory certification. UL insurers test is considered the most authoritative and one of the biggest city institutions that are engaged in the security test and analysis. AHAM is internationally identified organization which can be the most authoritative independent tests institutions. This organization is definitely evaluating the performance of air purifier. In EU Countries only the electric products obtained acquired CE(CONFORMITE EUROPEENNE), ROHS(Restriction of Hazardous Substances) and ErPпј€ Energy-related Productsпј‰that they are really succeed in adding around the EUROPEAN UNION countries. CE is the signify of the goods security. Enterprise resource planning pays their particular attention to the consumption wether they have impacts on environment when the goods are operating. ROHS is usually intensified to testing the toxicant and harmful matters and checking wether items far exceed quota. In Japan, electric powered appliances ought to obtain all those certification just like PSE(Product Protection of Power Appliance & Materials), JQA[5]( Japan The good quality assurance Organization), and VCCI (Voluntary Control Council for Interference by Information Technology Equipment). JQA is a documentation body which can be authorized by the national several. 2Technical requirements required for two company's current products several. 2 . 1 . The technical standards necessary for TV:

(1). In EU, the ROSH requirements of Haier's TV

European savoir 2002/95/EC regulates the Lowering of Hazardous Substances (RoHS) in electric powered and electric equipment and came into influence on 1st Come july 1st 2006. The next substances are covered by the scope the directive: lead (Pb), mercury (Hg), radium (Cd), hexavalent chromium (Cr VI), polybrominated biphenyls (PBB), 1 polybrominated diphenyl ethers (PBDE), decabromodiphenyl ether (DecaBDE) Certain concentration values to get lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls (PBB) or polybrominated...



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