Value of Timeliness of Access of Overseas Fashion Organizations in India

 Significance of Timeliness of Entry of Foreign Fashion Firms in India Dissertation

SIGNIFICANCE OF TIME OF ACCESS FOR OVERSEAS FASHION BUSINESSES IN INDIA

A texte submitted for the University of Manchester for the degree of Expert of Scientific research in the Faculty of Humanities

2012

PULKIT JAIN

Stansted Business College

LIST OF ARTICLES

LIST OF TABLES......................................................................................... 5 SET OF FIGURES.... ……………………………………………………... 5 SET OF ACRONYMS…………………………………………………..... six DECLARATION…………………………………………………………... six COPYRIGHT STATEMENT…………………………………………....... 7 ACKNOWLEDGMENT………………………………………………....... 8 ABSTRACT…………………………………………………………….. ….. on the lookout for

1 . INTRODUCTION………………………………………………..... 10 2 . RESEARCH OBJECTIVES……………………………………..... 12 a few. RESEARCH QUESTION………………………………………..... 14 5. LITERATURE REVIEW………………………………………...... 15 some. 1 Introduction………………………………………………..... 15 5. 2 Appeal of the Of india Market……………………........ 12-15 4. 3 Effects of Liberalization on the Indian Economy…………... 17 4. 4 Research Issues……………………………………………... 19 4. 4. one particular Nature of First-movers and Late- movers ………….... 20 4. some. 2Entry Setting.............................................................. 24 (A) Determinants of entry mode…………......... 25 (B) Classification of entry mode………............ 29 one particular

4. five

Suggested Hypotheses…………………………………….... 34

five. RESEARCH METHODOLOGY……………………………........ 35 your five. 1 Introduction………………………………………………............ 35 five. 2 Exploration Approach: Inductive………………………………...... 36 your five. 3 Character of Analysis: Exploratory……………………………...... thirty seven 5. some Research Approach: Multiple/ All natural Case study…………….... 38 your five. 5 Sampling……………………………………………………....... 40 a few. 6 Analysis Choices: Qualitative Study. ………………………....... 40 5. 7 Info Sources. …………………………..... …………………....... forty one 5. six. 1 Main Data…………………………………………....... forty one 5. 7. 2 Sources of Primary Data……………………………........ 42 (A) Preparing the Interview Guide……………........... 43 (B) Conducting the Interview……………………........ 43 5. six. 3 Supplementary Data…………………. …………………….... 44 your five. 7. some Sources of Extra Data…………………………...... forty-five 5. 7. 4. you Company Documents………………………...... 45 five. 7. 5. 2 Company Websites……………….. ………....... 46 5. 8 Data Analysis……………………………………………….... 46 5. being unfaithful Methodological Challenges and Validity Testing………….... 48 6. EXPLORATION FINDINGDS AND ANALYSIS…………………….. forty eight 6. 1 First-mover firms……………………………………………..... 49 six. 1 . 1 Lacoste…………………………………………………..... forty-nine (A) Profile of the company………………………....... 49 (B) Advantages of as being a First-mover…………….... 40 (C) Drawbacks of being a First-mover.................... 55 (D) Steps undertaken to support its position in the 2

market……………………………………………... 51 (E) FDI Motive…………………………………......... 51 (F) Nature from the entry mode……………………….... 52 six. 1 . 2 Untied Colours of Benetton…………………………….... 53 (A) Profile from the company…………………………..... 53 (B) Features of being a First-mover……………...... 53 (C) Disadvantages of being a First-mover…………...... 54 (D) Steps undertaken to hold where it stands in the market……………………………………………..... 54 (E)FDI Motive……………………………………….... 55 (F)Nature with the entry mode…………………………... 56 6th. 2 Late-mover firms……………………………………….......... 57 6. installment payments on your 1 French Connection…………………………………..... 57 (A) Account of the company…………………………...... 57 (B) Advantages of being a Late-mover……………...... 57 (C) Down sides of being a Late-mover………........... fifty eight (D) FDI Motive…………………………………........... 54.99 (E) Mother nature of the entry mode………………………...... 59 6. installment payments on your 2 Diesel……………………………………………........... 60 (A) Profile with the company…………………………….. 70 (B) Features of being a Late-mover………………... 60 (C) Disadvantages to be a Late- mover…….............. sixty one (D) FDI Motive……………………………………….... sixty one (E) Nature of the admittance mode……………………........... 61 6. several Cross- circumstance Analysis…………………………………......... 64 6. several. 1 First- movers (UCB vs . Lacoste)………………....... 64 several

6. several. 2 Late- movers (FCUK vs . Diesel)………………....... 66 6th. 3. 3 First-movers or Late-movers…………………....... 67 7. CONCLUSION………………………………………………......... 68 7. 1 ...

Sources: Park, Y. and Sternquist, B. (2008). The Global Retailer's Strategic Idea and Choice of Entry Method. International Journal of Selling & Syndication Management 36(4), 281-99.

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